The Rise of Men's Grooming: Breaking the Beauty Barrier

December 28, 2023

Shuttling through fashion trends, men are not the only ones amazed by the abundance of beautiful women, while women often swoon over handsome men. The allure of men's grooming is becoming increasingly prominent.

Beauty used to be exclusive to women, as they were the most loyal and fervent followers of beauty. Men, on the other hand, seemed to have no fantasies about what lay beyond the wall. For most people, this has become a mindset.

However, society is quietly undergoing some changes. Places that were once favored by women are now seeing the appearance of men's "figures". Men going to beauty salons? Some may find it absurd, but the emergence of professional men's beauty salons makes it clear that this phenomenon is real, and it gives men a legitimate reason to groom themselves.

Beauty is no longer exclusive to women. As men enter the dazzling world of major department stores and stop at the elegant cosmetic counters, men's products are also gaining prominence and quietly becoming a fashion trend. In front of beautiful women, men are no longer lacking in brilliance. They are attracting people's attention with their unique charm.

The doors of beauty salons have been opened to men, and the image of a sweaty and unkempt man is a thing of the past. In its place is the image of a modern man exuding youth, confidence, and vitality. It is no longer unusual for men to go to beauty salons. It is no longer considered "abnormal".
 


The development, introduction, and application of men's beauty products in China may not have a long history, but this has not hindered its positive momentum. In today's fashion world, the idea of showcasing masculine beauty through rough skin is gradually being replaced by the popularity of beauty and makeup.

Perhaps men have also realized that time silently ages people, and they want to make the most of their youthful days. So if possible, let beauty smooth out the traces left by time and preserve youthfulness. Perhaps men are following the advice of health experts to thoroughly cleanse their bodies in order to have the capital of a healthy life. Perhaps social progress has made people more aware of the impact of personal appearance on work, especially in foreign or private enterprises, where bosses consider their own and their employees' personal image as part of the company's image. Whatever the reason, the awareness of beauty has gradually permeated the minds of most men, and their masculine energy, free-spiritedness, and cheerful demeanor are not lacking in activity and humor, which can be even more vividly expressed through radiance.

Many consumers believe that men's beauty is only consumed by white-collar workers and that blue-collar workers cannot afford it. In fact, this is not true. Even high-end professional men's beauty salons have beauty services that are affordable for blue-collar workers. According to my understanding, a high-end professional men's beauty salon with complete facilities and advanced equipment offers both high-priced services that white-collar workers can afford and low-priced services that blue-collar workers can enjoy.
 


 

How men should choose skincare products:

Due to the physiological characteristics of men, their hormones are more active, so over 50% of men have oily skin. Faced with a dazzling array of cosmetics, how should men choose and correctly use skincare products? Let's listen to the opinions of beauty experts.

1. Oily skin and combination skin

① Develop good habits. For oily and combination skin, oil control is key, and the first step is to develop good dietary habits. Staying up late, drinking alcohol, smoking, and eating too much meat are important causes of acne. Therefore, developing good habits is beneficial to the body.

② Cleanse the skin. Skin cleansing is an important step. Use a refreshing cleanser daily and apply a cleansing face mask once a week. This way, the skin can be cleansed and moisturized at the same time. This method is particularly suitable for men who have acne and blackheads.

③ Daily maintenance. Choose a moisturizer with oil control function to improve the oiliness of the face. In addition, a bottle of toner is necessary. It can tighten large pores and make the skin clean and refined. For oily skin, toners containing a small amount of alcohol can be used to kill bacteria and prevent acne and blackheads.

Choose a suitable cleanser or cleansing mask for oily skin. In places with dry climate and large amounts of dust, the skin can become dirty, so it is important to pay attention to cleansing. Otherwise, oily skin with enlarged pores is likely to develop.


 

2. Normal skin

The principle of skincare for dry skin is moisturizing. Dry skin is often sensitive, so the choice of skincare products must be cautious and use non-irritating plant-based products. The cleansing effect of the cleanser should not be too strong, and it is best to have a moisturizing effect while cleansing. Face creams and cosmetics should have moisturizing properties.

Choose a hydrating face mask. Normal skin is generally fragile, and dry weather can cause rapid water loss. Timely hydration is essential. Hydrating face masks and toners can be used.

There should be a separate hydrating face mask and cleansing face mask. The frequency of using a hydrating face mask should depend on the dryness of the skin, and it is recommended to use it once or twice a week. In addition, a hydrating agent should be carried with you. When feeling tired after staying in an air-conditioned room for a long time, a hydrating agent can bring unexpected results.

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